Industry-specific Financial Model & Business Plan Templates


Effective financial modeling is essential for producing reliable business forecasts. When companies rely on oversimplified projections, they risk overlooking economic cycles—leading to missed investor targets, surplus inventory, and costly overstaffing.

Our professional financial models are designed to bring structure and precision to your forecasting process. They empower financial analysts to build detailed projections from the ground up—using real assumptions and dynamic drivers that reflect your business realities.

By leveraging our customizable templates, analysts can avoid common forecasting mistakes and provide leadership with data-driven insights they can trust. Whether you're preparing budgets, evaluating scenarios, or adapting to changing market conditions, flexible and accurate forecasts are critical to strategic planning.

Build forecasts with confidence—explore our library of financial modeling templates today.

Customer Reviews

Simple, Clean, Clear

As a finance consultant and professional, this model and all of the others on the website hold their own against VC's, PE Firms, and other funding sources. Henry and his team produce simple to use content that covers everything for your specific business. I utilized this model to guide an investment through scaling. Very satisfied as always!

Gabriel Penaloza

Business startup lifesaver

This excel sheet is extremely comprehensive. Not only does it show projections for 5 years, but it is customizable to whatever your situation needs. All data is shown graphically, giving you an instant snapshot of every aspect of the business, whether it is sales growth over time or asset depreciation. We would not have received funding from our lending institution without it!

Erik Tietyen

A MUST-HAVE tool!!

A Must-have tool for anyone having anything to do with finances!! An easy-to-use, no-fuss spreadsheet that you don't need to spend hours on creating!! Just click, fill in the relevant figures & voila!!! Hours, or even days of valuable work time saved. Absolutely FANTASTIC!

Silke Hoffend

Great product and great team

he template look impressive from the first impressions. Support was very quick to assist with a query regarding some modifications on the template.

Mark Watson

Best Selling

Borehole Drilling Financial Model

Borehole Drilling Financial Model

$39.00 $29.00
Cryotherapy Wellness Center Financial Model

Cryotherapy Wellness Center Financial Model

$39.00 $29.00
Cruise Ship Accommodation Financial Model

Cruise Ship Accommodation Financial Model

$39.00 $29.00
Cruelty Free Cosmetics Producer Financial Model

Cruelty Free Cosmetics Producer Financial Model

$39.00 $29.00
Crowd Investing Financial Model

Crowd Investing Financial Model

$39.00 $29.00
Crossfit Gym Financial Model

Crossfit Gym Financial Model

$39.00 $29.00
Crisis Communications Agency Financial Model

Crisis Communications Agency Financial Model

$39.00 $29.00
Creole Food Truck Business Financial Model

Creole Food Truck Business Financial Model

$39.00 $29.00
Credit Risk Assessment Solutions Financial Model

Credit Risk Assessment Solutions Financial Model

$39.00 $29.00
Creative Tattoo Artist Studio Financial Model

Creative Tattoo Artist Studio Financial Model

$39.00 $29.00
Credit Card Processing Financial Model

Credit Card Processing Financial Model

$39.00 $29.00
Creative Mural Painting Business Financial Model

Creative Mural Painting Business Financial Model

$39.00 $29.00
Creative Cupcake Bakery Financial Model

Creative Cupcake Bakery Financial Model

$39.00 $29.00
Creative Agency Financial Model

Creative Agency Financial Model

$39.00 $29.00
Cranberry Farm Financial Model

Cranberry Farm Financial Model

$39.00 $29.00
Craft Shop Financial Model

Craft Shop Financial Model

$39.00 $29.00

Frequently Asked Questions

Is it fully editable?

Of course! Yes. All our templates are fully editable. All formulas, cells and sheets are completely unlocked, so you can edit anything to your liking. Each row on every sheet has a note about what that row’s calculations are trying to do, and many of the components are explained in the help files, so that you can see how I did it - and help you figure out how to change it to your liking.

Is this the right model for me?

This financial model is perfect for entrepreneurs to quickly build financial projections for fundraising decks or business modeling.

With this all-in-1 model, you’ll be able to forecast your sales, profits, and cash flow in seconds. Plus, you’ll have all the data, metrics and reports you’ll need to effectively present your business plan to investors & prospects. This financial model was crafted in Excel by expert analysts with 15-years consulting background to assist entrepreneurs with forecasting efforts.

Take advantage of this Excel model to effortlessly forecast your financials, create investor-friendly reports, and build a better business!

Do I need any specific knowledge or skills to use this?

You don’t have to be an expert to model your Profit and Loss Statement (P&L) with this straightforward financial model excel template. Our financial projection makes that easy for even the most novice finance background.

Just enter your financials and our sophisticated financial model will do all the work, giving you a clear view of your company’s current state, predictions for future performance, and an action plan for scaling revenue. With financial projections that can be easily updated as assumptions change, you’ll have all the information you need to project your company’s future & pitch investors!

Can I change the currency of the model template?

Yes. Our financial model excel templates are fully editable, you can change many assumptions including the currency of your business.

You may change currency inputs and currency outputs by applying the exchange rate.

Do I need a specific software?

All our financial model templates are Microsoft Excel™ files, and they are available for download immediately after purchase.
Can be imported into the Google Sheets™ for editing and customizations.

I recommend using Excel or Google Sheets™ for financial modeling, both in general and for our templates specifically. In practice, I use Excel to build and edit models, and Google Sheets to share or collaborate with users. Excel is usually a faster platform for building models, but Google Sheets can be easier for sharing models with people.

My models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template from FinancialModelExcel.com into Google Sheets, and everything will work fine.

Can I get a refund?

Unfortunately no. Unlike a physical product where you can send it back to the seller, because it is a digital product you can still use it after refund. This makes it quite difficult for us to manage honest refund requests.

If you have any questions about the financial model excel templates, please contact us so we can guide you and answer any questions you have.

Is payment secure?

Yes. We accept all major credit cards, debit cards and PayPal.

Payments are powered by Stripe and PayPal via our payment processing provider. All transactions are secured and your card payment information encrypted and sent directly to Stripe and PayPal, no payment details are stored on our website.

Can I get the Demo version?

Yes. Of course! Every financial model excel template has a button to download immediately a DEMO version of the particular template.
With the Demo version you will get the read-only financial model template.

How do I receive the template?

By purchasing the template on our website, you will receive an email from us including the link to download your template.
Additionally, you should see the download links right after the payment at the checkout page.

Do you provide support?

Yes, we provide free email support via email at support@financialmodel.net.

We are in the Europe time zone hence please bear with us and we will catch up as soon as we are back online!

What Is a Financial Model?


A financial model is a strategic tool used to forecast a company's financial performance by mathematically representing its operations and decision-making processes. It provides clarity, strategic direction, and insights into potential risks and opportunities. Think of a financial model as a predictive engine: you input assumptions—such as salaries, customer acquisition costs, market growth rates, and expenses—and it outputs valuable projections like future revenues, profits, and cash flows.

Creating accurate assumptions and projections can be challenging but offers substantial benefits. A robust financial model serves as a powerful resource for informed decision-making, risk assessment, and strategic planning. Businesses frequently rely on financial modeling throughout their lifecycle for activities such as raising capital, budgeting, mergers and acquisitions, or analyzing how specific business changes could influence overall performance.

Understanding the various types of financial models—such as valuation models, budgeting models, merger and acquisition models, and forecasting models—is crucial. Additionally, knowing how to build these models effectively is equally important. Given their pivotal role at critical business milestones, having an expertly crafted financial model tailored precisely to your company's unique characteristics is essential.

At Financial Model Net, our experienced professionals create sophisticated, customized financial models that empower your strategic decision-making and accurately reflect your business dynamics.

Why Is Financial Modeling so Important?


Let’s be honest—no financial model will ever predict the future with perfect accuracy. That’s because models rely on a specific set of assumptions pulled from countless possibilities. So with all this uncertainty, why do financial models matter? Why do investors insist on seeing one?

The answer is simple: building a financial model is not just about numbers—it’s about showing that you understand your business. It’s a reflection of your strategic thinking and financial skills. In fact, improving your finance skills through modeling can directly increase your chances of success as a founder.

There are a few key reasons why creating a solid financial model is well worth the effort:

  • It gives you clarity and direction. A well-built model highlights the main drivers of your business. If things start to go off course, the model can help you pinpoint where to adjust or manage risk.
  • It builds investor trust. A custom model signals that you understand your operations and have thought through your assumptions. It’s also essential for arriving at a realistic company valuation.

Using a generic template might be a helpful starting point, but it won’t reflect the unique aspects of your business. Every company is different—and so should be its financial model. A truly useful model needs to be tailored from the ground up, capturing the nuances of your market, operations, and growth strategy.

For startups and growing businesses, working with a professional financial modeling expert can be a game-changer. A custom, well-structured model not only improves your internal decision-making—it also makes your business far more attractive to potential investors.

Ready to take control of your financial future? Explore our expert-built financial models or request a custom model tailored to your business.

Top-Down vs. Bottom-Up: Two Ways to Build a Startup Financial Model


When creating a financial model for a startup, there are two main approaches you can take: top-down and bottom-up. Each method has its strengths, and in many cases, using both in combination leads to the most useful insights.


Top-Down Approach


In a top-down model, you begin with the big picture—typically the size of the total market—and work backwards from there. For example, let’s say you're launching a mobile nutrition app. You might start with the assumption that the market is worth $27 billion and estimate that you can capture 7% of it by your second year. That top-level target then drives your revenue forecasts, and from there, you estimate the costs and resources needed to support that level of growth.

This method helps define high-level goals and long-term milestones, but it often relies on optimistic assumptions that may not reflect the current reality of your business.


Bottom-Up Approach


The bottom-up approach takes a more grounded path. You start with what you know—how many salespeople you’ll hire, what their conversion rates might be, your expected website traffic, and so on. These detailed assumptions build your forecast from the ground up. You can then test different scenarios to see, for instance, how many more leads or hires you’d need to hit a specific revenue goal.

This method typically produces more realistic and actionable forecasts because it’s tied to real-world activities and costs.


Which One Should You Use?


For startups, the bottom-up approach is generally more reliable. It forces you to think through how your business actually works today—not just where you hope it will be in a few years. That said, a top-down perspective can still be valuable for setting ambitious targets and framing strategic milestones.

The best financial models often use a combination of both: the structure and realism of bottom-up forecasting, with top-down goals to keep the bigger picture in mind.